Abirami Muthumani

Spearheaded A/B testing on wishlist features, enabling real-time product swaps and driving a 12% uplift in order conversion.

Developed a GenAI-based attribute normalization pipeline using Gemini Deep Research, OpenAI, and n8n workflow automation, influencing over 55% of total platform order contribution.

Achieved a 5% revenue increase and 2.5% conversion uplift via dynamic relevance thresholds in search, as part of an AdTech platform overhaul.

Collaborated with the CEO's office on Series E & F due diligence, preparing data and decks instrumental in raising $870M in funding.

Reduced fraud-related losses by $250K/month through data-led interventions in referral and discount abuse programs.

Designed and implemented fraud monitoring systems, generating ₹5Cr in revenue savings by leveraging Metabase for actionable insights.

Automated critical business reports and created dashboards for CXO-level insights, reducing manual effort by 15% daily.

Defined and tracked key metrics on revenue leakage, enhancing visibility and facilitating corrective actions across functions.

Analyzed performance variance across key metrics (CTR, GMV) to provide data-backed growth strategies for leadership during sales events.

Contributed to "Flipkart Ideas," a brand-sponsored social commerce pilot for Electronics, aligning product design with business outcomes to uplift Click-Through Rate (CTR).

Automated warehouse operations using VBA & RPA, resulting in a 30% reduction in operator time.

Piloted RFID pallet tracking, generating ₹27L in operational cost savings and significantly enhancing asset utilization.